Air Serbia continued to expand faster than Serbia’s tourism sector, setting a new daily passenger record while the country’s visitor growth moderated during June. Serbia recorded 400,000 tourist arrivals and 1.142 million overnight stays in June, representing year-on-year increases of 1.7% and 2%, respectively. Foreign visitors accounted for 541,000 overnight stays, up 3.3%, while domestic overnight stays increased by 0.9%.
Tourism growth slows after stronger May performance
The pace of tourism growth eased compared with May, when arrivals rose 7.4% and overnight stays increased 5.5%. Among urban destinations, Belgrade, Novi Sad and Subotica attracted the highest visitor numbers. The leading spa destinations were Vrnjačka Banja, Sokobanja and Vrdnik, while Zlatibor, Kopaonik and Tara remained the country’s principal mountain tourism centres.
Visitors from Russia and Turkey generated the largest number of foreign overnight stays during the month. The slower June performance places greater focus on accommodation and revenue data for the peak tourism months of July and August.
Air Serbia sets new passenger record
While tourism growth moderated, Air Serbia established a new operational milestone by carrying 22,098 passengers on 20 July, the highest single-day total in the airline’s history. The result exceeded the previous daily record of more than 21,600 passengers, achieved on 1 August 2025. During the first six months of the year, the airline transported 2.062 million passengers, an increase of nearly 57,000 compared with the same period a year earlier, while operating 23,225 flights.
Network expansion increases operational focus
The number of flights grew faster than passenger volumes during the first half of the year, indicating that network expansion and additional service frequencies outpaced growth in average passenger numbers per flight. The airline’s strongest-performing routes on the record operating day included Tivat, Podgorica, Zurich, Barcelona, Larnaca, Antalya, Athens, Istanbul and New York, reflecting continued demand across regional services, diaspora travel and summer leisure destinations.
