tourism

Serbia Seeks to Expand Tourism Beyond Belgrade, Kopaonik and Zlatibor

Serbia’s tourism industry recorded strong growth at the start of 2025, but activity remains concentrated around a limited number of established destinations despite a broader network of spas, wine regions, heritage sites and rural attractions. Arrivals increased 16.1% year on year in January 2025, while overnight stays rose 16.7%. Growth later moderated. In June 2026, Serbia recorded approximately 400,000 tourist arrivals, an annual increase of 1.7%, and 1.142 million overnight stays, up 2%. Urban tourism was led by Belgrade, Novi…