MK Group, a diversified holding company based in Serbia, has entered into hotel management agreements with the global hospitality firm Minor Hotels. This collaboration aims to enhance luxury tourism offerings along the Adriatic coast. As part of this initiative, two existing properties in Croatia and Slovenia will be integrated into Minor Hotels’ portfolio, enhancing the appeal of these Mediterranean destinations.
The agreement entails an investment of €20 million by MK Group for upgrades and repositioning at the Adriatic Istria Resort located in Savudrija, Croatia, and the Hotel Palace in Portorož, Slovenia. Both hotels will continue their operations during the 2026 tourist season before undergoing significant renovations and are set to relaunch in early 2027 under the Anantara and Minor Reserve Collection brands, respectively.
This partnership marks a significant milestone for Minor Hotels, which manages over 640 properties worldwide. The selection of Croatia and Slovenia as its inaugural markets in the Adriatic region reflects Minor’s strategy to expand its presence in European resort destinations. The Slovene property will be rebranded under the Minor Reserve Collection, focusing on unique destinations, while the Croatian resort will transition to an Anantara property, enhancing its luxury positioning.
The planned transformation will introduce upgraded wellness, spa, dining, and resort amenities that meet global luxury standards. This is expected to attract high-yield international tourists and bolster the Adriatic’s standing in the premium tourism segment. Portorož is known for its spa and health tourism heritage, while the Istrian Peninsula has developed into a prominent leisure destination with increasing demand from both European and intercontinental markets.
For MK Group, collaborating with Minor Hotels represents a strategic effort to elevate its assets within the upper tier of hospitality. By utilizing Minor’s global distribution channels, loyalty programs, and brand recognition, MK Group aims to enhance occupancy rates, average daily rates, and revenue per available room (RevPAR) over time. This repositioning aligns with regional trends toward premium tourism development in the Adriatic, driven by rising international visitor numbers seeking higher-end accommodations and diverse tourism experiences.
This initiative aligns with ongoing efforts to improve tourism infrastructure and service quality across the region. It comes at a time when competitiveness among destinations increasingly relies on internationally recognized hotel brands capable of meeting both leisure and MICE (meetings, incentives, conferences, and exhibitions) demands.
Through this partnership with Minor Hotels, MK Group seeks to elevate the region’s profile on the global tourism stage while creating new opportunities for inbound tourism growth through enhanced brand recognition and improved hospitality standards.
