The Business Association of Markets of Serbia reports that market share in agricultural product sales for the first nine months of 2024 was 20.4%, slightly down from 2023. While boycotts of trade chains may boost market turnover temporarily, it remains uncertain if this will be a lasting trend. Savo Duvnjak, Executive Director of the association, emphasized that local markets, which connect small agricultural producers directly with customers, play a vital role in food security and offer a fairer distribution channel compared to larger trade chains.
Duvnjak noted that small producers face challenges due to the consolidation of agricultural production, the rise of modern trade chains, and liberalized imports. Markets provide a way for these producers to bypass intermediaries and retain more of their product value. The growing interest in local products further supports the need for better conditions and incentives for small farmers and entrepreneurs to thrive in markets.
Despite markets not being able to meet all consumer needs, especially in urban areas, Duvnjak stresses the importance of their survival to balance the domestic food market. He advocates for strategies to strengthen small farms and promote generational renewal, as the average age of farm heads in Serbia is around 60, and fewer young people are entering agriculture.
Regarding market modernization, Duvnjak pointed out that the introduction of fiscal cash registers has been delayed, but many stalls now accept card payments. This shift, along with future fiscalization, is seen as an essential part of adapting markets to modern business conditions.
