retail chains

Serbia’s Retail Market Consolidates as Major Chains Capture Most Household Shopping

Organised retail has become the principal shopping channel for Serbian households, with 71.5% of consumers saying they visit a major retail chain daily or at least once a week. Including consumers who shop at large stores several times a month, the share rises to 87%. The findings come from consumer research conducted by Konzumer, with logistical support from Demostat, based on 1,024 respondents. The sample was structured according to Serbia’s population by gender, education, age and residence, using data from…