small producers

Importance of local markets for small producers amid retail chain boycotts in Serbia

The Business Association of Markets of Serbia reports that market share in agricultural product sales for the first nine months of 2024 was 20.4%, slightly down from 2023. While boycotts of trade chains may boost market turnover temporarily, it remains uncertain if this will be a lasting trend. Savo Duvnjak, Executive Director of the association, emphasized that local markets, which connect small agricultural producers directly with customers, play a vital role in food security and offer a fairer distribution channel…