Serbia’s national airline, Air Serbia, is actively pursuing deeper regional collaboration as it expands its route network and fleet in response to Belgrade’s growing significance as a central aviation hub. Chief Executive Jiří Marek emphasized the company’s willingness to partner with other airlines and industry stakeholders during a recent aviation conference in Belgrade, highlighting the potential for increased connectivity and passenger traffic through Belgrade’s Nikola Tesla Airport.
Marek noted that the Serbian capital is becoming the primary aviation center in the Western Balkans, supported by ongoing infrastructure enhancements at the airport and increased flight frequencies from various airlines. The airport is currently undergoing expansion efforts, including the addition of new boarding gates in anticipation of Expo 2027, a global exhibition expected to boost international passenger numbers significantly.
The airline’s growth strategy aligns with broader shifts within the regional aviation sector. While many smaller national carriers in Southeast Europe face challenges in profitability and growth, Air Serbia has adopted a proactive approach focused on expanding its route offerings, strengthening collaborations with aircraft manufacturers and leasing companies, and increasing flight frequency rather than solely relying on larger aircraft.
Marek indicated that potential partnerships could encompass various operational arrangements such as code-share agreements, aircraft leasing deals, and collaborative route development. Air Serbia already engages with several international partners to enhance its fleet operations and network capabilities while modernizing its aircraft lineup.
This expansion strategy is integral to establishing Belgrade as a key connecting hub between Europe, the Middle East, and long-haul destinations. In recent years, Air Serbia has broadened its intercontinental network with routes to North America and Asia. The airline plans to introduce additional destinations by 2026, further solidifying Belgrade’s role as a transfer point for international travelers.
The airline’s growth has been bolstered by a steady rise in passenger numbers, with more than 4.57 million travelers carried in 2025, surpassing the previous record held by the former Yugoslav carrier JAT. This figure underscores the robust recovery of regional aviation following the pandemic.
Industry experts highlight that Belgrade’s strategic location provides Air Serbia with a competitive edge within the Balkan market. Its position facilitates efficient connections across Western Europe, the Mediterranean, the Middle East, and parts of Asia, making it an appealing hub for transfer passengers.
Moreover, Air Serbia’s openness to partnerships reflects the economic realities faced by airlines in a fragmented regional market. Collaborations can help mitigate risks, extend networks without significant capital outlays, and enhance aircraft utilization rates. For Air Serbia, alliances with international partners are crucial for sustaining growth while ensuring operational efficiency.
The airline’s leadership believes that ongoing enhancements to Belgrade’s airport infrastructure and an expanding passenger base will create opportunities for additional carriers and partnerships within the market. Marek stated that as long as traffic volumes continue to rise, new entrants should be viewed as complementary rather than competitive forces.
In this context, Air Serbia aims to establish itself not only as a national carrier but also as a regional aviation platform capable of linking multiple markets across Southeast Europe. With continued network expansion and prospective new partnerships, the airline seeks to strengthen Belgrade’s position as the leading air transport hub in the Western Balkans.
