The Serbian government approved changes to the regulation on special conditions for trade, introducing key updates affecting supplier prices, maximum margins, and reporting requirements.
The most significant change concerns supplier price limits, which previously froze purchase prices to those on August 1, 2025. The amendment exempts fresh fruits and vegetables, fresh meat, fresh fish, and exchange-traded commodities like coffee and cocoa, allowing their prices to adjust according to market conditions.
The regulation also clarifies the 20 percent maximum margin for large retailers, specifying that it applies from the moment goods are first placed on the Serbian market, preventing artificial price increases before products reach shelves.
Changes were made regarding fees and rebates charged by retailers to suppliers. Previously, uncontracted fees could not be applied; the new rules now allow retailers to introduce these fees if they were not previously agreed, provided they do not exceed prior levels as of August 1, 2025.
A major update concerns digital reporting of price lists to the Ministry of Trade. Retailers must now submit all product data, including 13-digit barcodes, in CSV format with standardized input. Retailers must report unit prices, discounted prices, and promotion periods, and provide separate price lists for different store formats such as Maxi, Mega Maxi, Shop & Go, as well as for online sales.
These amendments aim to modernize trade monitoring, prevent price manipulation, and ensure transparency across all retail formats.
