Integrated Micro-Electronics Inc (IMI), the electronics manufacturing subsidiary of Philippine conglomerate Ayala Corporation, is advancing the second phase of its Niš expansion, adding approximately 8,800 square metres of production space and preparing to create 350 new jobs. The expansion includes 4,600 square metres dedicated to clean-room production, indicating a move towards more advanced electronics manufacturing rather than a simple increase in assembly capacity.
- Expansion targets higher-value electronics production
- Labour availability becomes a key factor
- Automotive electronics market faces changing conditions
- Infrastructure and supply-chain requirements grow with production
- Local suppliers could determine long-term value
- Niš investment reflects Serbia’s industrial transition
The project builds on IMI’s existing 14,000-square-metre Niš plant, which opened in 2018 following an initial investment of around €33 million. The facility was established to supply automotive electronics customers in Europe and became part of IMI’s global manufacturing network covering Asia, North America and Europe.
The latest development positions Niš as a more integrated location within IMI’s European production structure, with greater emphasis on controlled manufacturing environments, advanced quality systems and specialised industrial processes.
Expansion targets higher-value electronics production
IMI produces electronic systems for automotive, industrial, power electronics, communications and medical applications. Within the automotive sector, the company manufactures solutions including electronic modules for lighting systems, sensors, battery management, vehicle displays, control systems and advanced driver-assistance technologies.
These products require higher levels of process control, traceability, testing and certification than traditional labour-intensive manufacturing activities. Clean-room production capacity requires specialised infrastructure, including filtration systems, temperature and humidity controls, electrostatic-discharge protection, advanced surface-mount technology and calibrated testing equipment. Once production lines are qualified for specific customer programmes, transferring operations becomes costly and disruptive, creating stronger operational continuity compared with lower-value manufacturing activities.
For Niš, the expansion could increase demand for engineering positions, quality specialists, automation technicians, software personnel and supply-chain managers alongside technical production roles. The city’s industrial base is supported by the University of Niš, including programmes connected with electronic engineering, mechanical engineering and information technology.
Labour availability becomes a key factor
The planned 350 jobs will add to competition for skilled workers in southern Serbia, where technology companies, automotive suppliers, energy contractors and engineering firms are also seeking technical talent. The availability of workers will depend not only on workforce numbers but also on wages, training opportunities and long-term career development.
Serbia’s manufacturing model has historically benefited from lower labour costs compared with Central Europe, but demographic pressures and migration are reducing that advantage. Employers outside Belgrade increasingly compete with companies in markets including Germany, Austria, Slovenia and the Czech Republic. The structure of employment created by the expansion will therefore be important. A facility focused mainly on basic assembly would remain exposed to wage pressures and relocation risks, while clean-room electronics production, testing and engineering activities can support higher-value employment.
Industrial impact will depend on factors such as wage levels, engineering headcount, local procurement and technology transfer rather than job numbers alone.
Automotive electronics market faces changing conditions
The expansion comes as Europe’s automotive sector faces weaker demand, increased competition from China, significant electric-vehicle investment requirements and uncertainty over the speed of the transition from internal-combustion vehicles. Vehicle electronics content continues to increase, but suppliers are facing pressure from manufacturers to reduce costs while investing in new production capabilities.
IMI’s focus on long-cycle and high-reliability electronics provides exposure to areas where product quality and reliability are critical. However, specialised manufacturing capacity also creates risks if customer programmes are delayed, reduced or cancelled. The commercial performance of the Niš investment will depend on customer commitments, diversified programmes and contractual arrangements covering engineering changes and potential volume fluctuations.
Infrastructure and supply-chain requirements grow with production
Although electronics manufacturing does not consume electricity at the scale of heavy industries such as steel or copper production, advanced facilities require stable power supply and reliable infrastructure. Clean rooms and automated production systems depend on consistent electricity quality, backup systems and secure digital connectivity.
Niš benefits from its location on Serbia’s transport and energy corridors, but the expansion will require dependable grid capacity, communications infrastructure and predictable industrial energy costs. The investment also reflects growing competition among manufacturing locations in southeastern Europe. Serbia competes not only with neighbouring Western Balkan countries but also with Romania, Bulgaria, Hungary, Slovakia, Poland, Turkey and parts of North Africa.
Serbia’s advantages include competitive costs, free-trade arrangements, access to the EU market and government support for strategic investors. Challenges include border procedures, institutional predictability and a relatively limited domestic supplier network.
Local suppliers could determine long-term value
A major potential benefit of the project would be the development of Serbian companies capable of entering IMI’s qualified supply chain. Electronics suppliers must meet demanding requirements related to quality management, controlled sourcing, cybersecurity, environmental compliance and documentation of materials and process changes.
Companies that achieve these standards could use their qualifications to supply other multinational manufacturers. Businesses limited to basic logistics, packaging, metalwork or facility services would capture a smaller share of the investment’s value.
Public support for the expansion will also influence the project’s long-term impact. Serbia has used employment incentives, infrastructure support, land allocations and tax measures to attract manufacturing investors. Such measures are most effective when linked to verified capital investment, employment duration, training obligations and retention of higher-skilled activities.
Niš investment reflects Serbia’s industrial transition
The IMI expansion forms part of a broader transformation of Serbia’s manufacturing sector. Automotive production linked to Stellantis in Kragujevac, expanding metals activity connected with Chinese investment and electronics manufacturing operations in Niš, Novi Sad and central Serbia have contributed to a more diversified industrial base. Many production networks remain controlled by foreign companies, with decisions on research investment, product allocation and procurement often made outside Serbia.
Developing stronger local capabilities around IMI’s operations could reduce this dependence. Potential areas include electronics manufacturing education, university-industry cooperation, technician training, automation expertise, testing capabilities and failure analysis. The objective would be to create a broader technical ecosystem around the plant rather than only a production site.
The next phase of the investment will depend on successful construction, clean-room qualification and the expansion of customer programmes. The additional 8,800 square metres of production space and 350 planned jobs will increase Niš’s industrial capacity, while the longer-term impact will depend on whether the facility becomes a centre for electronics industrialisation, testing and engineering development.


