The European electric vehicle (EV) market now accounts for nearly 16% of total vehicle sales, but Serbia continues to adopt EVs at a slower pace, panelists noted at the OIE SRBIJA 2025 conference. Key obstacles include insufficient infrastructure, lack of a clear strategy, and unregulated imports of used vehicles, which undermine the EV market, according to Aleksandra Đurđević, CEO of Delta Auto Group.
State incentives are critical for EV growth. Serbia currently offers subsidies of €5,000 per electric vehicle, but Đurđević emphasized the need for a higher budget, simplified processes, and additional measures such as free urban parking and reduced tolls to accelerate adoption. She highlighted that while EV production is technologically feasible, broader usage depends on infrastructure and supportive policies.
Battery costs are decreasing, charging technology is improving, and the industry is moving toward accelerated electrification. Đurđević noted that although hydrogen is being developed, the global trend favors EVs, and the transition from internal combustion vehicles is approaching.
Siniša Janjušević, Director for Serbia at Interenergo, urged companies to adopt decarbonization strategies, emphasizing financial, energy, and marketing benefits. He stressed that younger consumers increasingly prefer sustainable products and that sustainable development goals should guide corporate projects.
