The City of Belgrade intends to invest approximately €85,000 over the next year to lease LED and LCD advertising panels to promote its projects, reported Nova Ekonomija. A total of 52 campaigns are planned, which will be displayed on digital billboards across dozens of high-traffic locations.
These locations include prominent spots such as the “Albanija” Palace building in the city center, Terazije Square, Gazela Bridge, Ušće Shopping Center, Autokomanda, Zeleni Venac, and Slavija.
Additionally, the city will advertise its projects at Nikola Tesla Airport on seven screens, as well as in underground pedestrian passages in central Belgrade.
Each campaign will run for at least one week, with advertisements being displayed a minimum of 7,700 times per campaign on each leased screen.
According to the Public Procurement Portal, the city’s Secretariat for Defense, Emergency Situations, and Coordination issued a tender for this service, estimating the contract value at exactly 10 million Serbian dinars (excluding VAT), which is just over €85,000.
The quoted price covers all costs, including broadcasting and the creation of creative content.
