supermarkets

Alta Group Acquires Serbia’s Idea, Mercator and Roda Retail Network in €780 Million Deal

Serbia’s Alta Group has completed its acquisition of the Idea, Mercator and Roda retail businesses from Croatia’s Fortenova Group, taking ownership of a nationwide food retail and distribution network with annual revenue of approximately €780 million. The transaction transfers ownership of Idea Marketi and four associated businesses covering fresh-food distribution, customer loyalty programmes, property operations and information technology. The purchase price and financing arrangements have not been disclosed. The acquired network comprises more than 300 retail outlets across over 80…