serbian market

Carrefour set to enter Serbian market amid Balkans expansion plans

The French retail giant Carrefour is making its way into the Serbian market through its Greek branch. Following the recent opening of its first supermarkets in Bulgaria earlier this year, Carrefour is now poised for significant expansion throughout the Balkans. Retail and More, Carrefour’s exclusive partner in Greece, has established a branch in Serbia. After signing a contract with the French group, the Greek company initially sought a local partner. However, when that did not materialize, they began negotiations for…