sales

Overcoming e-commerce fears and embracing digital transformation in Serbia

Small producers and traders often shy away from the world of e-commerce due to fear of the unknown and unrealistic expectations. According to Zorana Milidrag, co-founder of the E-commerce Association of Serbia and Footlocker’s e-commerce director for Southeastern Europe, education is key to dispelling myths and successfully entering the digital ecosystem. In an interview with BIZLife, Milidrag discusses the skepticism surrounding e-commerce, the role of artificial intelligence in modern sales and how future generations will shop. She also emphasizes the…