russian companies

Fix Price plans expansion into Serbia, aiming to open stores by 2025

The headquarters of the discount company in Russia has stated that they have not yet started any actual operations in Serbia, but that the country is one of the markets they are considering for their international expansion efforts. "The Serbian consumer market aligns well with Fix Price's business model: it has a significant share of young families and older customers who prefer smart savings. In recent years, the number of Russian citizens in Serbia has been increasing, and many of…