retail trade

Serbia Retail Turnover Rises as Wage Growth Supports Consumer Demand

Serbia’s retail sector continued to expand in 2026, supported by rising real wages and household purchasing power, although parts of the reported growth were influenced by fuel-buying patterns and comparisons with a disrupted retail environment a year earlier. Retail turnover in May was 9.6% higher in nominal terms than in May 2025, while real turnover increased by 6.2%. During the first five months of 2026, real retail turnover rose by 7.5% year on year, according to the MAT assessment. MAT…