retail market

Serbia Property Market Turns More Selective as Investors Focus on Prime Assets

Serbia’s property market remained resilient in the first half of 2026, supported by economic growth, rising wages and continued investment, but demand increasingly shifted toward modern properties, established locations and projects with predictable returns. The latest assessment by Danos Group shows a growing divide between prime and secondary assets across residential, office, retail, logistics and hospitality markets. Economic backdrop supports demand Serbia’s economy grew 3.2% year on year in Q1 and preliminary data showed 3.6% growth in Q2. The National…