online shopping

Online food shopping and digital farming on the rise in Serbia

Online shopping in Serbia has seen a rapid increase in recent years — over 82 million online purchases were made last year, almost 40% more than the previous year and nearly triple the number from 2020. While clothing remains the most ordered category, demand for food is also growing. Many farmers are now using social media and specialized platforms to sell local products such as ham, cheese, sausages, wine, and even offer livestock fattening services. Motivated by the desire to…