kraljevo

Central Serbia’s hidden advantage: How Užice, Čačak, and Kraljevo are emerging as the Balkans’ most promising outsourcing belt

By transforming industrial heritage into modern service capability, Serbia’s central corridor may be on the brink of becoming the country’s most unexpected near-shoring powerhouse. For decades, the outsourcing spotlight in Serbia stayed fixed on Belgrade and Novi Sad — hubs with tech clusters, shared-service centers (SSCs), startup ecosystems and global BPO operations. But as the European outsourcing market changes, so does the Serbian map. A new, quieter wave is rising in the heart of the country, powered by smaller cities…