insurance sector

Insurance sector performance 2025 — expanding role, uneven market maturity

The Serbian insurance sector in 2025 occupied a growing yet still underdeveloped segment of the national financial landscape — a market that continued to expand in coverage, sophistication and awareness, but remained structurally far from Western European penetration levels. The story of the year was one of incremental growth, rising relevance, and deepening diversification, balanced against persistent market limitations in culture, income levels, and product reach. Insurance penetration as a share of GDP and premiums per capita both improved modestly…