hilton

Hilton expands into Serbia’s spa tourism with €40 million hotel project

The global hospitality group Hilton is set to establish a presence in Aranđelovac, a historic spa town in Serbia, through a new hotel initiative in collaboration with Bekament, a local construction materials firm. This project represents an investment exceeding €40 million and underscores the increasing interest of international hotel brands in Serbia’s diverse tourism landscape. Bekament has formalized a franchise agreement with Hilton to develop this hotel, marking a strategic shift in Serbia’s tourism development approach. The focus is expanding…