fruit producers

Serbia’s ‘Save the Fruit Growers’ campaign connects producers and buyers to reduce waste and ensure fair prices

The "Save the Fruit Growers" campaign, organized through the website spasimovocare.com, connects small fruit producers in Serbia directly with buyers. This initiative allows buyers to purchase domestic fruit at prices lower than typical market rates, while fruit growers can sell their products at prices covering their basic costs. Due to adverse weather conditions like frost, fruit production has declined this year, causing prices for fruits such as cherries and strawberries to rise sharply. The campaign helps producers with excess or…