financial services

Serbia’s Insurance Market Reaches RSD 50.2bn as Demand Expands Across Key Risk Segments

Serbia's insurance industry recorded approximately RSD 50.2 billion in total premiums in the first quarter of 2026, as demand expands across health, property, agriculture and corporate risk coverage. The market remains considerably smaller relative to the economy than insurance sectors in Western Europe, leaving substantial scope for further penetration. Future growth is increasingly expected to come from products selected voluntarily by households and businesses rather than policies required by regulation or other obligations. Private health cover supports insurance growth Health…