e-commerce growth

Serbia’s E-Commerce Sector Poised for Growth Through 2028

Serbia's e-commerce sector is experiencing significant growth, with projections indicating a potential for double-digit expansion through 2028. This growth is driven by an increasingly digital-savvy consumer base and ongoing improvements in infrastructure. The market is expected to reach approximately $5.04 billion by 2030, growing at a compound annual growth rate (CAGR) of 6.89%. In 2025, e-commerce sales were estimated at around $916 million, with anticipated gains of 5-10% in 2026. In early 2026, retail sales across Serbia increased by 4.8%…