drugs

Significant growth in Serbia’s pharmaceutical market in 2023: Prescription drugs up by 14.2%, OTC products by 15.9%

The market for prescription drugs has recorded a growth of 14.2% compared to the previous year, reaching a value of 1.2 billion euros in 2023, according to the Serbian Chamber of Commerce (PKS). The largest growth comes from an increase in the group of drugs for the therapy of oncological diseases and metabolic disorders. The market for over-the-counter pharmaceutical products has grown by 15.9% in retail value, reaching 710 million euros, while the number of boxes sold to end consumers…