cooperation

A new perspective on Serbia: Bridging cultures and fostering cooperation

Two and a half years ago, I arrived in Serbia as the Korean ambassador. My understanding of Serbia and the broader Western Balkan region had largely been shaped by history textbooks and media reports, often portraying it as a historical powder keg or a region torn by civil strife in the recent past. In Korea, media coverage of Serbia tends to focus on regional tensions and security issues, with figures like Novak Djokovic and Nikola Jokic dominating public perception. Few…