consumer protection

Serbia’s New Consumer Law Expands Digital Rules for Retail and Online Platforms

Serbia’s updated Consumer Protection Law, published in the Official Gazette No. 35/2026, entered general application in the first weekend of August following a three-month transition period after taking effect on 1 May 2026. The legislation introduces broader obligations for retailers, digital platforms and service providers, covering online marketplaces, digital content, subscription-based services and products that include software components. Digital platforms face broader consumer obligations The new rules expand responsibilities for online platforms whose commercial activities effectively place them in the…