consumer merket

Serbia’s Retail Market Outlook for Fashion and Consumer Technology

The retail landscape in Serbia, particularly in the fashion and consumer technology sectors, is shaped by complex interactions among various economic factors. Pricing, margins, and competitive dynamics are influenced by tax structures, financing costs, and a robust parallel-import ecosystem. This intricate environment suggests that performance in these sectors from 2026 to 2028 will not simply reflect growth or stagnation but will present a spectrum of scenarios where EBITDA performance significantly diverges from headline revenue figures. In terms of market size,…