consumer market

Serbia’s Cosmetics Retail Market Expands as Competition Intensifies

Serbia’s cosmetics and personal-care retail sector continued to expand in 2025, with the number of specialised retail companies increasing and consumer demand becoming more diversified across beauty, skincare, hygiene and wellness categories. According to CompanyWall data cited in the market analysis, Serbia had 558 companies registered for retail trade in cosmetics and toilet products in specialised stores during 2025, compared with 510 companies in the previous year and 471 companies in 2023. Despite broader market participation, the sector remains highly…