carrefour

Carrefour plans entry into Serbian market, aims to make Serbia regional hub and partner with local suppliers

Serbia’s Minister of Internal and External Trade, Jagoda Lazarević, met with representatives of Carrefour, one of Europe’s leading retail chains, which has expressed interest in entering the Serbian market. Lazarević stated that Carrefour plans for Serbia to become its central hub in the region and intends to engage a large number of Serbian companies as suppliers. The company also aims to operate directly, without intermediaries, and is considering local franchise partnerships. “Carrefour’s arrival would strengthen market competition, increase consumer choice,…