brands

Franchising in Serbia: Growth and collaboration

Currently, over 250 franchised brands operate in Serbia, employing more than 30,000 workers and boasting over 4,500 sales locations. Interest from Serbian companies has been increasing year by year, as evidenced by the growing number of local franchised brands, which now account for about 35% of the market. The remaining 65% is occupied by foreign brands from the region, the EU, the USA, and Asia. The Chamber of Commerce of Serbia (PKS) and the Serbian Franchise Association (SFA) have committed…