A recent survey by 4zida.rs shows that both buyers and tenants in Serbia are becoming more cautious and slower in making decisions. Conducted in early August among over 400 users and 43 real estate agencies, the survey found that 56% of buyers and 45% of tenants are actively seeking “good opportunities” rather than rushing into purchases or rentals. Additionally, 90% of buyers believe property prices are too high, further slowing market activity.
The study highlights demographic trends: most buyers are aged 26–55, while tenants are typically younger, between 18–35. Nearly half (49%) cited solving a personal housing need as their main motivation. First-time homeownership drives most purchases, while tenants primarily move out of parental homes or change apartments.
Macroeconomic uncertainty also plays a role. Over 60% of respondents said the current political and economic situation affects their plans, and 64% of agencies reported decreased activity over the past 60 days compared to last year.
Regarding financing, 37% of buyers use a mix of cash and home loans, while one-third buy entirely with cash. Price and location are the top priorities for both buyers and tenants, though tenants place more importance on the building’s condition, while buyers focus on square footage.
Overall, the research indicates that Serbia’s real estate market remains active, but decision-making has slowed as buyers and tenants await better conditions and deals, suggesting a cautious period ahead.
