American gaming technology and online betting company Golden Matrix Group, Inc. has announced a rebranding initiative, adopting the name Meridian Holdings Inc. This transition will take effect with shares trading on the NASDAQ stock exchange under the new ticker symbol “MRDN” starting 3 March 2026. The rebranding is part of a strategic effort to consolidate its six core business divisions, which include Meridianbet, Expanse Studios, RKings, Classics For A Cause, GMAG, and Mexplay, into a single operational entity.
In conjunction with the name change, the company will implement a 1-for-12 reverse stock split. This move aims to reduce the number of outstanding shares while helping the firm meet minimum bid price requirements on NASDAQ. Following this restructuring, Meridian Holdings Inc. intends to enhance its market presence and support its growth strategy across various sectors, including iGaming, sports betting, subscription services, and loyalty programs.
The establishment of Meridian Holdings Inc. is rooted in the acquisition of the MeridianBet Group, which significantly broadened the company’s international reach and integrated a well-known betting brand in Southeast Europe into its portfolio.
