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Japan eyes Serbia: A strategic investment destination in Europe

The Japanese Business Alliance in Serbia (JPAS) is strategically enhancing cooperation with Serbia to bolster its presence in the European market. Goran Pekez, President of JPAS and Director of Corporate Affairs at Japan Tobacco International (JTI) for the Western Balkans, emphasized the significance of a new investment protection agreement. This initiative aims to elevate Serbia's profile as an attractive investment destination, attracting further Japanese investments. Presently, Serbia hosts approximately 30 Japanese companies and over 60 entities engaged in import and…