In 2024, four of the five leading betting companies in Serbia reported a rise in their profits, collectively earning over 120 million euros, as reported by Nova ekonomija. The Serbian market for betting is extensive, with 19 companies operating betting shops, while an even larger number, 61, also offer slot machines in addition to traditional betting. Additionally, there are 27 online betting platforms and two companies that own casinos.
Among the top five companies in terms of profit are Mozzart, Max Bet, Balkan Bet, Phuket, and Meridian Tech. Mozzart operates 477 betting shops, Max Bet has 342, Balkan Bet runs 104, Phuket has 286, and Meridian Tech operates 131.
According to financial reports, Mozzart achieved a profit of over 5.3 billion dinars (approximately 45.5 million euros) in 2024, marking an increase from 2023, when the company posted a net profit of about 4.7 billion dinars (around 40 million euros). In 2022, Mozzart’s profit was 36.3 million euros, and in 2021 it was 21 million euros. This represents a 14% increase in profit from 2023 to 2024, and a nearly 120% growth from 2021 to 2024.
Max Bet saw significant growth, doubling its profit from 1.32 billion dinars (11.28 million euros) in 2023 to over 2.59 billion dinars (22.16 million euros) in 2024. This is a remarkable 97% increase from 2023 and a 155% growth from 2021 to 2024, when the company earned profits of 15.36 million euros in 2022 and 8.66 million euros in 2021.
Balkan Bet also reported a profit increase, rising from 1.21 billion dinars (10.3 million euros) in 2023 to 1.81 billion dinars (15.4 million euros) in 2024.
