tourism sector

Serbia’s Tourism Sector Expands as Spa Destinations and Foreign Markets Gain Share

Serbia’s tourism industry recorded continued growth in the first quarter of 2026, with overnight stays reaching 2.7 million, representing a 6.5% year-on-year increase. The figures indicate a broader recovery across the sector, supported by both domestic and international demand. Domestic travelers accounted for 50.5% of total overnight stays during the period, while foreign visitors represented 49.5%, highlighting a market structure that combines a substantial local tourism base with expanding international activity. Spa Resorts Drive Accommodation Growth Spa destinations remained a…