taxes

Evolving challenges in Serbia’s retail pricing landscape

Serbian consumers experience a purchasing power that is approximately three times less than that of their German counterparts, while retail prices in many supermarkets often appear similar. This disparity has ignited public concern, prompting inquiries about the rationale behind grocery prices that do not align with income levels. In response to rising inflation and public dissatisfaction, the Serbian government instituted temporary limits on retail margins for essential goods in August 2025. This regulation aimed to mitigate excessive pricing practices across…