sweepstakes

Is the sweepstakes a good marketing move?

"Sweepstakes are an extremely effective instrument of marketing communication. If they are well designed in relation to the target groups of the products being promoted, they almost as a rule lead to an increase in sales ", says for Biznis.rs professor of marketing and communication at the Faculty of Organizational Sciences, Dr. Tamara Vlastelica. She explains that it is also an interesting psychological phenomenon - people like to compete (just look at the popularity of sports from ancient times to…