rural tourism

Serbia Sets 6.4 Million Tourism Arrivals Target by 2030

Serbia has adopted a 2026–2030 national tourism strategy targeting between 5.6 million and 6.4 million tourist arrivals and 16.1 million to 18.5 million overnight stays by 2030. The government approved the strategy on September 3, with priorities including tourism infrastructure, digitalisation and the development of health, spa, mountain, rural, cultural and eco-tourism. Expo 2027 in Belgrade is expected to provide an immediate boost to visitor numbers, hotel demand and transport activity, while infrastructure investments linked to the event are intended…