retail demand

Retail Demand Stabilizes Amid Economic Slowdown in Serbia

Retail trade in Serbia demonstrated notable stability in 2025, serving as a crucial stabilizing force within the domestic economy. This occurred during a period marked by a decline in investment and construction activities. However, this resilience should not be interpreted as an indication of a robust recovery in consumption-led growth; rather, retail acted primarily as a buffer against economic deceleration. Household consumption benefitted from a backdrop of relatively stable employment rates, a gradual recovery in real wages as inflation rates…