pet food sector

Serbia’s Pet Industry Expands Across Veterinary Care, Nutrition and Retail

Rising household spending on pets is creating a broader consumer market in Serbia, spanning veterinary medicine, pet food, retail and premium services that increasingly generate recurring rather than occasional expenditure. Pets are increasingly regarded as family members in urban areas, changing demand beyond basic food and veterinary treatment. The market now includes premium nutrition, diagnostics, surgery, grooming, insurance, boarding and online retail, creating opportunities across several connected segments. Veterinary networks face consolidation pressures Veterinary medicine is positioned for consolidation as…