payment cards

Serbia’s Digital Payments Growth Reshapes Banking and Fintech Competition

Serbia’s payments market is moving rapidly toward digital transactions, with card use, point-of-sale infrastructure and instant payments all recording strong growth while cash remains part of everyday commerce. By the end of 2025, Serbia had 13.3 million payment cards, an increase of 9% from a year earlier. The number of active point-of-sale solutions reached 184,700, up 14.8% year on year and almost 89% compared with 2020. Domestic cards generated 195.2 million merchant transactions in the first quarter of 2026, representing…