local brands

Resilience of local brands in Serbia: A look at the top 100 in 2024

Local brands in Serbia are divided into two subgroups: old (brands established before 1990) and new (brands founded after 1990). This division serves as a significant indicator of the resilience of domestic brands, as 21 newer brands have successfully positioned themselves high on the Top 100 brands list in Serbia. This confirms that, over the past two and a half decades, local manufacturers have made significant efforts to innovate their brand portfolios and keep up with global trends, which they…