investigation

Ownership Changes in Serbia’s Retail Sector Amid Antitrust Investigation

The corporate dynamics surrounding Serbia's ongoing investigation into retail price coordination are evolving, with significant ownership changes occurring amidst an unresolved antitrust probe. Cenoteka, a prominent retail price comparison platform, has transitioned to majority ownership by businessman Igor Žeželj through his company WMG Media, which acquired an 80% stake on January 29, 2026. The platform's founder, Ognjen Grbović, retains a minority share of 20% and continues to serve as the company's director. This ownership shift has garnered attention due to…