healthcare economy

Pharmacy Retail in Serbia Shows Strong Profitability Amid Challenges

The pharmacy sector in Serbia has reported impressive financial results, with net profits reaching approximately 3.5 billion dinars and revenue growth of around 12%. These figures highlight the sector's status as one of the most profitable areas within the domestic healthcare economy, surprising even industry experts. This robust performance is particularly noteworthy given the backdrop of regulated pricing, increasing labor costs, and ongoing reimbursement limitations. Retail pharmacies operate at a critical juncture between public policy and private consumer demand, facing…