gross margin

Analysis reveals average gross margin rates in retail food sector in Serbia

The research on revenue from the sale of food products in domestic trade revealed that the average gross margin rate in retail food stores stood at 14.9 percent. Particularly, the top 20 participants in retail trade exhibited varying margin rates across different food items, with ground coffee at 20.8 percent, sour milk at 26.9 percent, sterilized milk at 12.9 percent, and butter at 34.8 percent. However, concerning fresh pork and chicken meat (whole chicken), the "top 20" group incurred negative…