gray economy

Booking.com in Serbia: Challenges with regulation compliance and impact on the gray economy

Despite ongoing negotiations, the online accommodation platform Booking.com still cannot be compelled to comply with Serbian domestic regulations. According to Jelena Mićić, a leading competitiveness advisor at the National Alliance for Local Economic Development (NALED), Booking.com does not directly cause the growth of the gray economy in Serbia but facilitates easier operations for unregistered hosts by providing them a platform to advertise. Booking.com is not registered in Serbia, which prevents authorities from imposing local regulatory obligations on the company. The…