generation z

Generation Z in Serbia: Career expectations, challenges and employer preferences

In October 2024, Startuj Infostud conducted a survey among 1,805 young people in Serbia to gain insights into their views and experiences regarding the job market, job search and employer expectations. The results highlight significant changes that Generation Z brings to the business environment, as well as the challenges they face at the start of their careers. Most high school students plan to continue their education by enrolling in their desired university or college (67%), with a small percentage considering…