floriculture market

Serbia’s Floriculture Market Shows Growth Amid Import Dependence

The floriculture sector in Serbia is gaining prominence within the agricultural landscape, driven by increasing domestic demand and a gradual enhancement of local production capabilities. However, a significant challenge persists: the gap between consumption and domestic supply continues to widen, with imports filling the void. Currently, the market for flowers and ornamental plants in Serbia is valued at approximately €49 million. This growth is attributed to the expansion of retail channels, evolving consumer preferences, and a shift towards higher-value agricultural…