e-commerce market

Serbia’s ICT exports and e-commerce growth expand into payments and compliance layers

Serbia’s digital industry is increasingly linked to trade and domestic infrastructure, with official data pointing to a stronger export performance in ICT services. In 2025, Serbia’s ICT services exports reached €4.552bn, up 10% year on year, while the ICT services surplus was €3.529bn. December 2025 alone accounted for €471mn of ICT exports, the highest monthly figure in the official release. The market is described as moving beyond IT outsourcing into two connected layers. The export-oriented layer includes software, cloud services,…